I’m Tina Maleki, a Product Designer.
I enjoy creating user-centric, delightful, and human experiences.
My most recent work experience was with MSC, where I played a key role as a Senior Product Designer. I contributed to improving core offerings such as checkout optimization, user journeys, and product interactions across various platforms. By leveraging research insights from Baymard, analytics, and competitive analysis, I developed user-centric solutions that balanced business objectives and engineering feasibility.
PORTFOLIO
Hello
15+
Years of experience
50+
Projects delivered
Driving E-commerce Growth: Data-Driven Design for Scalable Impact
optimized user experiences and drove e-commerce growth through analytics, scalable design solutions, and A/B testing.
MSC Checkout Redesign
Streamlined the B2B checkout experience, boosting conversions by 24%, reducing errors by 51%, and cutting checkout time by 18%.
CMS Static Pages Redesign
Unified branding and streamlined workflows with a modular design system, enhancing consistency and scalability across MSC’s platforms.
MSC Account Payable Redesign
Simplified payment tracking with intuitive navigation, global search, and credit integration, enhancing efficiency and usability for diverse user groups.
Rivit TV iOS App Design
Enhanced content discoverability with a modular home page, personalized recommendations, and intuitive navigation, boosting engagement and user satisfaction.
Rivit TV Sign-In and Sign-Up User Flow
Simplified the sign-in process with enhanced security features like two-factor authentication and improved accessibility, reducing drop-offs and building user trust