I’m Tina Maleki, a Product Designer.

I enjoy creating user-centric, delightful, and human experiences.

My most recent work experience was with MSC, where I played a key role as a Senior Product Designer. I contributed to improving core offerings such as checkout optimization, user journeys, and product interactions across various platforms. By leveraging research insights from Baymard, analytics, and competitive analysis, I developed user-centric solutions that balanced business objectives and engineering feasibility.

PORTFOLIO

Hello

15+

Years of experience

50+

Projects delivered

Driving E-commerce Growth: Data-Driven Design for Scalable Impact

optimized user experiences and drove e-commerce growth through analytics, scalable design solutions, and A/B testing.

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MSC Checkout Redesign

Streamlined the B2B checkout experience, boosting conversions by 24%, reducing errors by 51%, and cutting checkout time by 18%.

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CMS Static Pages Redesign

Unified branding and streamlined workflows with a modular design system, enhancing consistency and scalability across MSC’s platforms.

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MSC Account Payable Redesign

Simplified payment tracking with intuitive navigation, global search, and credit integration, enhancing efficiency and usability for diverse user groups.

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Rivit TV iOS App Design

Enhanced content discoverability with a modular home page, personalized recommendations, and intuitive navigation, boosting engagement and user satisfaction.

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Rivit TV Sign-In and Sign-Up User Flow

Simplified the sign-in process with enhanced security features like two-factor authentication and improved accessibility, reducing drop-offs and building user trust

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